Growth is king to retention is king, Internet traffic dividends have been divided up, mobile apps have become a stock market, and competition fax number database for any new incremental products will intensify. The so-called tuyere, unless it blows in the field of their own persistence, the possibility of catching up with the wind is getting smaller and smaller. 01 Preface Zhihu Yanxuan members, JD Plus, Ali 88VIP, Meituan takeaway members... Suddenly, like a spring breeze, thousands of Internet households have opened Costco. Video, QQ, and game paid memberships are not uncommon.
Video ads are removed from advertising, QQ ratings that we have hung up in those years, and game point cards that we have charged. These industries have a clear perception of membership privileges, and users’ willingness to pay is also very strong. There fax number database has never been a similar model for paid members in e-commerce, takeaway, and content. The industry has never seen a similar model for paid members. For the vast majority of people who are not aware of it, the direct feeling is that the Internet's red envelope grabbing model is now charging. .
02 The mission of paid members The swarming paid membership model is really not necessarily to charge the dozens of extra membership fees. More factors fax number database behind it are that the "growth hacker" has failed, and the "retention hacker" has appeared. Lao Lin has written many articles on the limitations of "growth hacking", and now with the advent of paid membership, it is verified. Growth is still king, but mobile Internet traffic is capped, and growth hackers have already dug three feet into the ground, digging deep into the economy of small towns outside the 5th Ring Road.