This is why it's absolutely critical to have a mechanism in place to capture names and e-mails. If someone is genuinely showing an interest in your mailing list business, you want to give that person opportunity to join your mailing list, receive special promotions and discounts, and become a lifelong customer for your business. Not too long ago integrating a lead capture system on your website was no easy task.
These days there is a solution. Aweber is the industry standard for capturing leads online and creating highly effective e-mail marketing campaigns. Aweber is simple to integrate, easy-to-use, and only costs $19.95 a month. You can literally have mailing list your lead capture system in place within an hour of signing up. You simply create an account, log in and follow the easy to understand directions, and integrate the Web form into your website.
E-mail marketing is one of the most effective ways to stay in touch with your customers and keep your business in the front of their mailing list minds. If you are using your website as a tool to capture leads and follow up with e-mail marketing campaigns, your business is leaving money on the table. If you want to have success in your business, you have to be assertive.