Quantitative Techniques , Measurable Data Is Required to Undergo Statistical Study. They Can Be Forms or Questionnaires Specifically Designed to Request an Assessment in the Form of a Scale, and Thus Transform a Qualitative Opinion into a Number That Allows Us to Process It Massively and Automatically. Analyze All Information Obtained Once You Have Chosen the Ideal Study Technique, It Is Time to Put It into Practice. for This, the Collection Can Be Carried Out Through the Internet, Government Entities, Potential Consumers or the Competition. Once Obtained, It Is Necessary to Organize It to Process
It in a Coherent Way and Thus Draw Conclusions. Final Report and Inclusion of the Study in the Business Plan What Structure Does a Market Study Have? Depending on the Objectives Outlined, the Structure Can Be Something Like This: in a First Point Introduce About executive list the Needs to Carry Out the Study Expose the Various Sources of Information Necessary to Complete It. Explain How the Collected Data Was Processed Process the Data and Issue a Final Report . Once the Study Is Over,
Its Results Can Give You Guidance On: Market Sectors to Make the Investment Market Failures Business Opportunities the Operation of the Business of the Competition in Addition to It: You Will Know the Target or Target Audience a Little Better You Will Know First-Hand the Opinion of Potential Consumers You Will Be Able to Rule Out Risk Aspects in the Product/service We Could Even Position Each Product/service of the Competition in What Is Known as the Bcg Matrix (Or Growth Matrix). I Leave You More