There’s a big difference! Today, I’m going to show you ten superb examples of ecommerce websites with product descriptions that sell and USA Phone Number List how you can replicate their success over and over again. 1 Everlane [Fashion & USA Phone Number List Accessories] 2 Patagonia [Outdoor Gear] 3 DeWalt [Hardware, Tools, & USA Phone Number List Accessories] 4 AppSumo [Online Courses] 5 Dollar Shave Club [Beauty & Grooming] 6 Subaru [Autos, a.k.a. Big-Ticket Items] 7 Shopify [Software as a Service/SaaS] 8 Google Home [Home Electronics] 9 Wayfair [Furniture & Home Goods] 10 Malicious Women Candle Co. [Candles] In an attempt to provide actionable
Advice for as many businesses USA Phone Number List as possible, I pulled examples of product descriptions from a variety of ecommerce verticals. We can all learn from each other, right? Now, let’s dive in. EVERLANE [FASHION & ACCESSORIES] USA Phone Number List Everlane sells high-end, eco-conscious fashion and accessories for men and women. Their product descriptions match their style: sassy, yet classy. Here’s a look at The Day Heel that USA Phone Number List retails for $145 online:[*] Screenshot showing copy for a product What I love about Everlane and the way they approach describing this heel (and other products) is that they speak in the language of their customers.
Using phrases like “All. Damn. Day.” USA Phone Number List and “take your usual size” makes shoppers feel as if they were talking to their friends, not a business. Key Takeaway: Write product descriptions in the natural language of your target customer. the USA Phone Number List language your customers use in their reviews, either on your site or USA Phone Number List on sites like Amazon. Lean on your support team and pull language from the actual questions customers ask. Or head to Quora and look at the language people use when talking about similar products. Approaching your description with this mindset will make your product naturally appeal to your customer.