Now, two decades later, those gamers with an affinity for the game and its characters are 25, 35, and 45 years old. For the first time in a long time (maybe never), there is a product that has massive, consistent brand awareness and appeals to virtually everyone in the 18-49 demo. It's a pretty exciting aspect that helps explain some of this popularity and could mean more success for the product in the months and years to come. If you're running an online store, you're probably not happy with the conversions and revenue you're getting. More is always better. And even if you're happy with your conversion rates, there's always room for improvement.
Don't assume there's a ceiling where you simply can't go any higher. If you're happy with 7%, you'd probably be happier with 10%. Don't just think my conversion rates are X% better than the industry average. The conversion rate you should be looking for is any higher than what you currently targeted email list have. In short, you should always work to improve yourself. the user experience and increase your conversion rates, and you don't need a ton of CRO knowledge to do that. Add better product images When people walk into a store, they are able to physically handle the products. They can return it, inspect it, and experience the product in person. This is not possible in an online environment. Advertising Continue reading below Pictures can help customer imagine how the product fits into their life and how it will solve their problem.
Brookstone, for example, includes a variety of images for each of their products showing how they are used. img1 High-quality images are a great investment, and the more you have, the better. Take photos from multiple angles and include images of the product being used by someone that matches the target audience. Advertising Continue reading below Don't just rely on commodity photos with a plain background. Find ways to tell a story and make an emotional connection using these images. Use trust signals A first-time visitor has absolutely no reason to trust you. You are not a well-known brand. Unless they came to you based on someone else's trusted recommendation, it can be difficult to get them to divulge their credit card information. Integrating trust signals into your site helps. They can ease tension and inspire visitors to convert.